Profile

Professor Paul Hollins is Professor of Cultural Research Development at the University of Greater Manchester. His research interests are broad, embracing Technology, Digital Games, Education, Business and Music and has published over 140 papers over the last three decades on these themes. His PhD involved the application of a cybernetic lens to examine the efficacy of immersive environments in formal education settings. Paul is currently leading the University's participation the Games Realising Effective and Affective Transformation (GREAT) EU / UKRI funded project.